Giveaways South Africa - Cover Picture
Brand Innovation
Updated 02 April, 2019

Giveaways South Africa

Are you looking for ideas for giveaways in South Africa? As a student on campus during an open day, l've eagerly joined a line, hoping to get my hands on some free giveaways.

Marketing to university students

The most popular freebees usually received range from;

•  sticky notes
•  free rulers
•  coffee mugs
•  flash drives
•  pens
•  water bottles

All these gifts serve as a great way for companies to keep their name branded in any students mind.
The key to getting your brand out, is providing a gift that will provide a long term branding effect. The above mentioned marketing products are generally targeted for mainly an academic environment. 
As great as the above mentioned gifts are, the more practical the gift and the more usage it provides in everyday living, the bigger the chance of getting your name seen by a variety of people. 
Free gifts should not only be targeted at students for their academic work, but should expand to their social lives too.
This is why a great lecture bag (can be used for a variety of things not only lectures), a keyring, and even a cellphone cover, are great ways to get your companies brand across, without limiting itself to the academic world only.
 Students have lives outside their academic lives, which is why their usage of these free giveaways, should range beyond their academic lives too.

New gift ideas include:

  • Lecture bags
  • laptop/notebook/ipad covers
  • cell phone covers
  • keyrings
  • diaries
  • notebooks
  • calendars

•  Lecture bags for girls

When it comes to lecture bags, from a girls perspective, bigger is better. 
There is nothing more frustrating than having to squeeze things into a tiny bag, particularly in rushed situations.  In addition to having all our books and stationary, girls need to have space for various other things too.
Most girls today make sure they never leave the house with a bottle of water, odds and ends for makeup reapplication, as well as other bits and bobbles essential in every girls life. 
Colour tones should generally be neutral, like black , baige or brown , for a quick change from lecture to a handbag.
A bag should also have various compartments for all the separate things it is used for storing.
For instance, a small pocket for parking tickets and car keys, to reduce time wasted on looking for small things. 

•  Lecture bags for boys

In a boys world, less is generally best. 
From personal experience boys either have only the book they need for their lectures, or a very small and simple bag, easy to carry and chuck in their boot if need be. A simple book bag with a branded logo will work perfectly.
Branded book bags for students  

•  laptop/notebook/ipad covers

University students love a lifestyle filled with notebooks, notepads and the iPad. 
With this new craze comes the need to have the most fashionable accessory, which is why businesses' should use this as an opportunity to get their brand out. 
Cover's ranging from leather, to bright and funky patterns are popular amongst students.
The demand will only expand as the world is continually adapting towards a world filled with these types of products.

•  Cellphone covers

In a world of smartphones, a cover needs to be many things.  I
t needs to fill its protecting purpose, as well as maintain its slim shape. 
As great as these smartphones are, unbreakable they are not. 
Which is why everyone owning a smartphone, ownes a protective cover too.
The problem with many covers are that they are seen as too bulky.
Most students want their phones to be protected, but they still want their phone to look sleek. 
Which is why cellphone covers should remain slick as well as protective.

•  Keyrings

A keyring is something every student will find the need for. 
Being away from home, most students have a million keys for their houses, lockers, bags and of course, their cars. 
A complimentary keyring will be always be used and should therefore remain simple and ready to be switched around to various sets of keys.

•  Diaries/Notebooks

Every student needs a diary!
Whether it be for copying down their timetable, remembering their homework assignments or even noting down important dates.
A5 diaries are generally the most popular and can fit easily in to a variety of lecture bags.
student diaries

•  Calenders

Being a student, you never stop socializing and attending events as well as meeting new people all the time. 
In order to balance their social and academic lives, it is important for students to remain organized and write everything down!!
Businesses should use this to their benefit and provide calendars as an organizational tool for students and if the calendar is any good,
the customers will be sure to come back for another every year.

Marketing products for students - Summary

The main companies advertising their services on such days, are usually accountancy and financial firms. Marketing products are therefore targeted at students in those faculties. This is a limited strategy by any company in my opinion.  As a non-bachelor of commerce student, I feel various companies are missing out by advertising for these students alone. There are thousands of students in other faculties, who are not encouraged to attend these pop up stores as they do not form part of this specific niche.  Companies should branch out to all faculties in the University, which could enhance their image amongst a broad range of users and not only a limited range of students.


Get A Quick Quote

Recent Blog Posts

The Power Of Branding - Cover

The power of branding is integral to marketing. Whether it's corporate or personal branding, effective branding will get you going in the right direction.

Read this post
Why Branded Promotional Items Work - Cover

Branded promotional items are an excellent tool in the world of marketing because they actually work. We’re going to have a proper look at where they come from, how they work and why they work.

Read this post
Safari Clothing For Game Lodge Staff To Blend In With The Bushveld - Cover

Safari clothing that is authentic is synonymous with the real African safari experience. Browse our professional outdoor wear and bush clothing!

Read this post
T-Shirt Printing: Your Guide To Running A Powerful Marketing Campaign - Cover

T-shirt printing is a great way to spread your message. Get the most bang for your marketing buck with printed t-shirts here!

Read this post
Cell Phone Card Holder South Africa, Phone Card Holder Pouch - Cover

The adhesive cell phone card holder is a unique marketing tool that is right on par with modern trends, both in and outside the business world. A wonderful silicone phone wallet that stick right onto the back or your smartphone, this makes for carryi

Read this post
Eco Friendly Water Bottles - Cover

Eco Friendly Water Bottles are great marketing products

Read this post
Winter Jackets: The Complete Shopping Guide For Winter Corporate Wear - Cover

Browse our comfy selection of winter jackets in this definitive shopping guide to add style to your winter corporate wear.

Read this post
Golf Shirts: Branding That Tee’s Your Company Up For Success - Cover

Explore our wide range of golf shirts to kit your company/clients out in style and tee you up for marketing success here.

Read this post
Slazenger Jackets | Branded Corporate Clothing For Winter - Cover

Slazenger, 1 of the oldest surviving sports brands & still classy enough for Wimbledon! Stay classy with our Slazenger jackets for winter.

Read this post
Lanyards for every occasion - Cover

Lanyards are a wonderful promotional tool to showcase your brand

Read this post
Rain Jackets For Winter in 2020 - Cover

Boost brand recognition with our ultimate guide on rain jackets for winter!

Read this post
Altitude Jackets For 2020 - Cover

Build your brand with corporate winter jackets from Brand Innovation.

Read this post

Explore By Category

Blog Archives