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How To Choose The Best Promotional Items To Promote Your Business - Cover Picture
Mariska Venter
Updated 10 January, 2022

How To Choose The Best Promotional Items To Promote Your Business

Oftentimes, business owners get so caught up trying to build their brand online that they forget there are other ways to market your business than posting a tweet, a blog or an email campaign. Promotional gifting is one such option.

Everybody likes to get free stuff! But if you've received a thousand pens, it will hardly make a lasting impression on you as a potential customer. It is vital to think out of the box and be creative when giving promotional gifts. Whether you are taking part in a big event or you're giving a regular customer gift, you will need that one item that will WOW your audience. What happens if your potential customer loves your gift? They will keep it and use it, which will strengthen brand recognition.

When selecting the perfect promotional gift, it's easy to get stuck since there are so many options available. Here are some things to keep in mind.

Cost Per Impression

This suggests the cost versus the lifespan of the item. If you buy low-quality items, your cost per impression will be higher. If you invest in higher quality items such as Slazenger branded products from Brand Innovation, the cost per impression will be lower.

How Does the Item Align with Your Brand?

It’s crucial to find items that complement your brand, as well as the message you are trying to get across. Slazenger gift items will improve your brand image and suggest to the customer that you value quality.

Is the Item Useful?

When choosing a gift, make sure it will be used. The more the item is used, the lower the cost per impression and the better chance you have of obtaining a new customer.

3 Types of Promotional Gifts People Love to Receive

Unexpected Gifts

If you want to make a lasting impression, innovative and creative gifts are the answer. Wow your customers with Slazenger branded products just because and you'll have a customer for life. 

Thoughtful Items

Everyone likes to be taken care of. By giving thoughtful gifts like water bottles, warm jackets and cooler bags, customers will know you put some thought into their gift. 

Items with High Perceived Worth

These types of products include quality golf shirts and backpacks. These are the types of gifts your clients will keep and use for a long time.

Why Slazenger?

With a wide range of quality branded items, you are sure to create a long list of loyal customers. Some of the most popular Slazenger items include:
  • - Umbrellas
  • - Moonbags
  • - Gym towels
  • - Golf shirts
  • - Various bags
  • - Water bottles

Brand Innovation boasts a wide range of promotional gift brands you can choose from to impress your customer. Speak to one of our consultants today to find out how we can help you choose the perfect promotional gift. Or head over to the online store to place your order.

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