Why People Love Brands
Why People Love Brands? Great question! Why are they important? If you’ll indulge me, I’ll explain. A brand is an identifier. And that’s not bad. A brand is a message that doesn’t need to be said aloud. It’s a statement about you that other people can immediately pick up on.
A brand is a label. And while it’s all well and good to bring out the old adage of Labels Go On Boxes, that’s ultimately untrue. Labels are ways that people learn about themselves, how they explore their own identities. A label doesn’t have to be a permanent thing. It’s like your favourite jacket. One that makes you feel happy and confident in yourself. You may one day find a new favourite jacket, or outgrow the old one. Just because it’s your favourite doesn’t mean that you have to keep wearing it once it doesn’t fit any more.
As you grow and change as a person, so does your personal brand and so can the brands that you surround yourself with. People tend to align themselves with brands that reflect things about themselves. Their personalities and their hobbies, or even just things that they find aesthetically pleasing.
There can also be a moral and ethical element to it. When you put a brand in your home and on your body, you are saying that everything they stand for, you stand for too. When they can do so much for people, it’s easy to see Why People Love Brands.
Trusted Brands Trusted Brands are important. A lot of people weigh up the pros and cons very seriously before choosing one brand over the other. And with good reason. In today’s market, there is a lot of stiff competition to be the top of the range.
Which brand is the most ethical, which brand has the best delivery time, the highest quality products? You’ve got to have all that and a bag of chips if you’re going to come out top of the pops.
So people go with brands that they trust will give them the best quality products and the best quality service. People are often willing to pay more for that. After all a little more money is worth it for products and services that you can trust.
A runner will go with the brand that they trust to give them the most support and the best protection while they’re running. When you’re an athlete, your body is your brand.
Or maybe it’s the way that they do business that makes them so trustworthy. When the company is open and honest with you, you’re more likely to buy that brand because you trust the people behind it. Trust is a very important part of a business. Being kept in the loop by a business gives you that sense of trust, of knowing that you know everything that the business does. Which is a great comfort to a consumer, and why a client will almost always stay with their Trusted Brands.
Brand Ethics Brand Ethics are an integral part of how brands operate, and something that people often consider when they are choosing which brand to buy from. The way brands do things also has a huge impact on their consumer base. Is this an ethical company? Do they support animal welfare or do they conduct animal testing? Are they environmentally friendly or do they pump toxins into the ocean?
The way a company conducts themselves ethically can make or break it for a consumer. Because they want a company that reflects their own moral standards. If someone won’t associate with someone who practices animal cruelty, they aren’t likely to buy from a company that does the same.
Having a brand that aligns itself with your own moral code is very important to a lot of people. A brand makes a statement about you, making your ethics the Brand Ethics.
Value of Promotional Items
Value of Promotional Items – The Value of promotional items is incredibly high. Statistics show that clients who receive promotional items they are six times as likely to feel appreciated by that brand. More than that, they’re three times as likely to be loyal to a brand that gives them something. And compared to clients who have only been exposed to media about the brand, they are twice as likely to go out there and do something about that loyalty by supporting the brand.
Which is fantastic! That’s exactly what you want. What you want is people coming to you, engaging with you. Even if someone is only there for the free lanyard, they’re there and they are being exposed to your company and your brand. Which is exactly how you planned it.
Studies show that a promotional gift is up to six times more likely to make your client feel appreciated, and twice as likely to go out and do something about that. Marketing is a competitive business, with consumers being flooded with media every day. A promotional gift can go a long way to making you stand out of the crowd.
Branding even just a small thing might not be a huge expense for a big company, but it can make a huge difference to your customers. It shows that they value them. It’s a personal touch. It’s a gift. It gives clients a sense that they are important to you and your business. They’ll remember you and be more inclined to talk about you. That is the Value of Promotional Items.
Corporate Branding is an excellent marketing tool. It makes your brand visible. When your items are branded, they stand out. People are curious by nature, so if you have something that’s branded immediate reaction most people have is to try and read what it says and see what it is. This is particularly true of t shirts.
Without corporate branding, uniforms would serve only to make sure that our street clothes kept clean. The police force, paramedics, firefighters, all of these professions have branded uniforms which makes them identifiable the world over. Vodacom has their logo on their jackets so that you know who their employees are in store. Branding make uniforms easily identifiable. It also makes products identifiable.
If you’re giving away products as part of a promotion, then your brand will keep you and your brand in the memory, expanding the reach of your marketing to that person and every person that they have contact with. Word of mouth is a very powerful marketing tool and having corporate branded products can really help get people talking about you and that personal touch I mentioned earlier
Corporate Clothing South Africa
Corporate Clothing South Africa is a great way to get your brand known. From fast food chains to luxury restaurants, from school sports teams to international players and everyone in between, a uniform is what makes your brand identifiable. A uniform is great, it gives your staff or team a sense of unity. It gives them a purpose.
But what is a uniform without branding? Just clothes. With branding, it becomes a true uniform. Branding tells the rest of the world who you are. It gives you a sense of pride. Once your uniform is on you are a representative of that brand, and your conduct reflects how others will see the brand. A brand unites the workforce, the company as a whole.
A branded school uniform gives school students a sense of equality. When there is no variation in the clothes that they wear, there’s no pressure on students to wear expensive clothes to school to try and prove their financial status. A branded work uniform does the same thing while also making employees visible to the public and giving them neat, professional workwear.
In the historical context of sports, they are war games. Exercises in tactics, and physical skill that are designed to put athletes to the test. And just like armies wear uniforms, so too do teams. Not only does it make it easier to know who your opponents are when they’re wearing brightly coloured shirts, but it gives the team a sense of comradery. Wearing the same uniform gives a team a sense of united purpose. Someone in the same uniform as you has the same goals and the same values. That makes them trustworthy.
It has many faces and many functions, but nothing brings people together like Corporate Clothing South Africa.
Brands with Heart
Brands with heart may sound like an abstract concept, but it’s really not. A brand is not a faceless entity. There are people behind it and every person has something that they care about, their beliefs and their own code of ethics. Which is what they pour into their brand. Branding is not just for companies. Many companies use branded items as a way to give back to their communities.
A gift of notebooks and pens to a school in an underprivileged community can be the reason that a child smiles today. It can put the love of learning into someone. Something as simple as a promotional pen can have a positive ripple effect on someone’s whole school career.
When you don’t have enough, even a little can mean the world. Branded items are a way to pay it forward. A donation can lift the weight off of someone’s shoulders. The teacher who was wondering how they were going to do the exercises they are required to with their learners when they don’t have the tools can breathe a sigh of relief. The learners who were worried that they weren’t going to be able to make it to the next grade with no way study now have hope.
Animal shelters who were struggling to feed their animals with all the expenses it takes to run the place can afford another few bags of food because they don’t have to buy stationery or blankets. An animal that might otherwise have gone cold and hungry is fed and wrapped up warmly in a blanket that you provided.
At Brand Innovation, we have green values. We do whatever we can to help the environment, because we know that even something small can make a big difference. As humans it is our responsibility to care for our world. That is why our head offices in Cape Town run off of solar electricity
We are a company and we are made up of a strong, innovative team. There are people who care here, and there is a lot of place in this world for Brands with Heart.
Brand Value – brands represent certain values within a community. Although people may have different viewpoints and opinions, communities as a whole tend to have very similar values. A community may not be big, a suburb or a housing complex, but humans are naturally social creatures who will work together to preserve things that they hold dear.
Like anything else, a company needs ideal conditions to grow. It needs to be nurtured and cared for.
Just as an example, late last year in the USA, Ivanka Trump’s line of clothes was removed from Nordstrom, among other stores because the American people boycotted it.
The sexual harassment controversy surrounding her father, and the fact that Ivanka sided with him, angered many women across the US, who then proceeded to boycott her fashion and jewellery line, resulting in its removal from many stores. As of writing this, the Nordstrom site has no search results for her line and the handful of products on Nordstrom Rack which appear to be the last of the stock.
This is just a microcosm example. One brand in one country. But it shows the power of people and the amazing feats that people are capable of when they join together. It’s also an incredible example of the American people working together in order to show their support for each other. Brands rely so much on their clients, and this just goes to show that the values of the community are directly linked to Brand Value.
Brands Send a Personal Message
Brands Send a Personal Message, whether you planed it that way or not. People will recognise your perfume, your cologne, your clothes. Much like the hermit crab decorating its shell with sea anemones, people tend to surround themselves with things that they like. The psychological aspect of brands is fascinating. Just the way that people take brands and attach them to themselves, working them into their own label. It doesn’t matter if you’re Givenchy or Hello Kitty, brands are everywhere.
Professional athlete or weightlifting hobbyist, you probably have some kind of sports paraphernalia at home. Lifting gloves, protein powder, running shoes; something. And of those, if you think really hard about it, you probably have a favourite brand. Maybe one that was recommended by the sales person. Maybe one that you found by yourself through trial and error. Maybe one that you found through researching it yourself and choosing the product you thought was best for you.
There is this really fascinating aspect about brands that seems to mimic the natural world. Animals often have brightly coloured hides to tell other animals something about themselves (usually, ‘don’t eat me.’ It’s a jungle out there) and there are several instances of animals using inanimate objects and even other animals as decoration. The aptly named decorator crab is one of them. Human beings use products for the same purpose. More than that, they use brands. Where a carrier crab might wear a sea anemone as a stylish and functional hat, a man could have a Fossil watch. They’re both decorative and functional. If you really want to impress your girlfriend, you might get her something from Tiffany’s. The male Satin Bower Bird has a similar game plan, and decorates his nest with blue things that he collects to try and impress his girlfriend.
It’s often thought of in our consumer driven society, that brands dictate who people are. It’s closer to the truth to say that people use brands to tell other people about themselves without. Brands are the blue bottle caps and sea anemones of the human race.
People who like similar things find each other through branded merchandise. Put two people who like the same TV show in a room, one of them in a branded shirt, and immediately broken the ice between them.
You might meet someone who loves the same brand of running shoe that you do at the gym you joined when you moved to a new city. Your cologne or perfume might be the first thing that your partner noticed about you. Brands have a huge amount of power, and not just on a global scale. It’s the power that you give them. Brands do not dictate who you are, you use brands to tell other people who you are.
People love different things, and by keeping those things close to you, you help Brands Send a Personal Message.
Aspirational Brands are ones that you strive to achieve. This is a particularly common occurrence in people who come from less affluent backgrounds. Media and advertising is everywhere in the world. Almost every screen, building and page in the world has some kind of advertising on it. The can affect the way someone views material wealth and how they value it. Possessions become status symbols to aspire to.
When someone from a less fortunate background comes into a lot of money, the norm is to make up for lost time. New Money, as it is called, tends to spend more on flashy items like fast cars and big houses. And brand name goods.
Brands can easily be used as status symbols because brand name goods tend to come with a brand name price tag. It can become a goal for someone. For example, I could say that one day when I’m all grown up and successful, I’m only ever going to wear Christian Louboutin high heeled shoes. Louboutins are expensive and distinctive because of their signature red soles. This makes them a great status symbol.
Brands with distinctive and prominent logos tend to be the most desirable as social status indicators. That or very big name brands like Armani, Versace, Yves Saint-Laurent and Marc Jacobs. All of these make great status symbols and are frequently sought after Aspirational Brands.
So Why Do People Love Brands?
After all that, the answer can only be that it’s personal. Everyone has a different reason for loving something. That’s what makes us human. We’re all individual and we’re all unique and we all love the same things for different reasons. One brand can mean a hundred different things to a hundred different people, that’s what makes it so wonderful. For every person in the world, there is a different answer to the question, Why Do People Love Brands?
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