One reason is that lighters make such a great marketing vehicle, is that they tend to be shared. As they’re borrow and handed around, they’re passed from person to person with your logo following suit. This is a low cost promotional product option with sizable marketing potential!
While this is an amazing promo product with universal appeal, it’s also a great item for more targeted advertising. For businesses that target young adults, or those in the nightlife and entertainment industries, a promotional lighter is an especially well suited product bound to get a great deal of usage. Increase your brand exposure where it’s likely to have the most impact!