Privacy Policy

We value the security and protection of your data and personal information stored on our website and servers.

Our privacy policy updates are according to the General Data Protection Regulation (GDPR).
The GDPR is a law which globally increases the standard for your data protection, right to privacy and security.

Brand Innovation’s Terms and Conditions and Privacy Policy has been updated to reflect these new international data protection laws.

This includes adding a clause with respect to data processing, in which we clarify Brand Innovation’s and clients’ roles and responsibilities regarding the collection, storage and management of personal data.

One of these updates includes the addition of a clause regarding data processing, where Brand Innovation’s and clients’ roles and responsibilities of collection, storage and management of personal data.

We strongly recommend that you read our full Privacy Policy update to better understand the updates and make yourself familiar with the new law’s components.

The main updates of our Privacy Policy include:

1. New information to Brand Innovation’s Privacy Policy in terms of:
  • The type of data collected
  • What we use the data for
  • The safety management of your data

2. A new selection of user’s privacy management

3. We’ve updated our Cookie Policy to offer more details about data collection and user choices
The purpose of this policy is to describe the way that we collect, store, use, and protect data that can be associated with you or another specific natural or juristic person and can be used to identify you or that person (personal data).

This policy applies to you if you are:

A) a visitor to our website.
B) a customer who has ordered the goods or services that we provide.

For more information please email us your queries at

1) Personal Data

Personal data includes; certain information that we collect automatically when you visit our website, certain information collected on registration (see below), certain information collected on submission and optional information that you provide to us voluntarily (see below);

2) Sensitive Personal Data

Depending on the goods or services that you require, we may also collect sensitive personal data like your bank account details.


Acceptance required. You must accept all the terms of this policy when you order or use any of our goods or services, or our website. You may not order or use any of our goods or services, or our website if you do not accept this policy.

Legal Capacity

You may not access our website to order our goods or services if you are younger than 18 years old or do not have legal capacity to conclude legally binding contracts.

Deemed Acceptance

By accepting this policy, you are deemed to have read, understood, accepted, and agreed to be bound by all of its terms.

Your obligations

You may only send us your own personal data or the personal data of another data subject where you have their permission to do so.


We may change the terms of this policy at any time by updating this web page. We will notify you of any changes by placing a notice in a prominent place on the website or by sending you an email detailing the changes that we have made and indicating the date that they were last updated. If you do not agree with the changes, then you must stop using the website, and our goods or services. If you continue to use the website or our goods or services following notification of a change to the terms, the changed terms will apply to you and you will be deemed to have accepted those updated terms.


On registration

Once you register on our website, you will no longer be anonymous to us. You will provide us with certain personal data.

This personal data may include:
  • Your name and surname
  • Your email address
  • Your telephone number
  • Your company name, company registration number, and VAT number
  • Your postal address or street address
  • Your username and password

We will use this personal data to fulfil your account, provide additional services and information to you as we reasonably think appropriate, and for any other purposes set out in this policy.

From browser

We automatically receive and record Internet usage information on our server logs from your browser, such as your Internet Protocol address (IP address), browsing habits, click patterns, version of software installed, system type, screen resolutions, colour capabilities, plug-ins, language settings, cookie preferences, search engine keywords, JavaScript enablement, the content and pages that you access on the website, and the dates and times that you visit the website, paths taken, and time spent on sites and pages within the website (usage information).

Please note that other websites visited before entering our website might place personal data within your URL during a visit to it, and we have no control over such websites. Accordingly, a subsequent website that collects URL information may log some personal data.

3) Cookies

3.1 What are Cookies?

Cookies are part of the privacy laws which require a website to receive consent from users to store and retain information and data on computers, phones and devices.They are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser that enables websites or service providers systems to recognize your browser and capture and remember certain information, if you accept cookies on the website. If you don’t want to receive cookies, you can change this in your browser settings.

3.2 Does Brand Innovation use cookies?

Yes, our website utilizes cookies to store information regarding recently visited pages and products added to a cart. We also use Google Analytics Cookies. Cookies assist us with our promotional and marketing efforts and provide content from third parties.

3.4 Are cookies safe?

Yes, cookies are designed to protect users’ online privacy. As stated above, users are made aware of what for and how cookies are used. Users are also given the choice whether they would like to enable to disable cookies. We use cookies or similar technologies (such as web beacons) to analyse trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. We may place small text files called ‘cookies’ on your device when you visit our website. These files do not contain personal data, but they do contain a personal identifier allowing us to associate your personal data with a certain device.

These files serve several useful purposes for you, including:
  • Tailoring our website’s functionality to you personally by letting us remember your preferences.
  • Improving how our website performs.
  • Allowing third parties to provide services to our website.
  • Helping us deliver targeted advertising where appropriate in compliance with the applicable laws.

Your internet browser generally accepts cookies automatically, but you can often change this setting to stop accepting them. You can also delete cookies manually. However, no longer accepting cookies or deleting them will prevent you from accessing certain aspects of our website where cookies are necessary. Many websites use cookies and you can find out more about them at

4) Web Beacons

Our website may contain electronic image requests (called a single-pixel gif or web beacon request) that allow us to count page views and to access cookies. Any electronic image viewed as part of a web page (including an ad banner) can act as a web beacon. Our web beacons do not collect, gather, monitor or share any of your personal data. We merely use them to compile anonymous information about our website.

5) How To Access & Control Your Personal Data

Reviewing, Correcting and Removing Your Personal Information.

5.1 You have the following data protection rights:

5.1.1 You can request access, correction, updates or deletion of your personal information.

5.1.2 You can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information.

5.2 If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

6) To Unsubscribe From Our Communications

6.1 You may unsubscribe from our marketing communications by clicking on the "unsubscribe" link located on the bottom of our e-mails.

6.2 You may also provide additional information to us on a voluntary basis (optional information). This includes content or products that you decide to upload or download from our website or when you enter competitions, take advantage or promotions, respond to surveys, order certain additional goods or services, or otherwise use the optional features and functionality of our website.

6.3 We may monitor and record any telephone calls that you make to us. We will delete the recording at your request.

7) Purpose For Collection

7.1 We may use or process any goods information, services information, or optional information that you provide to us for the purposes that you indicated when you agreed to provide it to us.

7.2 Processing includes gathering your personal data, disclosing it, and combining it with other personal data. We generally collect and process your personal data for various purposes, including:

7.2.1 Goods purposes – such as collecting orders for, supplying, and supporting our goods.

7.2.2 Services purposes – such as providing our services.

7.2.3 Marketing purposes – such as pursuing lawful related marketing activities.

7.2.4 Business purposes – such as internal audit, accounting, business planning, and joint ventures, disposals of business, or other proposed and actual transactions.

7.2.5 Legal purposes – such as handling claims, complying with regulations, or pursuing good governance.

7.3 We may use your usage information for the purposes described above and to:

7.3.1 Remember your information so that you will not have to re-enter it during your visit or the next time you access the website.

7.3.2 Monitor website usage metrics such as total number of visitors and pages accessed.

7.3.3 Track your entries, submissions, and status in any promotions or other activities in connection with your usage of the website.

7.4 We will obtain your consent to collect personal data:

7.4.1 In accordance with applicable law.

7.4.2 When you provide us with any registration information or optional information.

7.5 When we decide to develop a new product or start a new activity that involves the processing of personal data, we take the privacy and data protection laws and principles into account and try to build them into the product or activity.

8) Use

8.1 What information do we collect?

8.1.1 We collect information from you when you request a quote, place an order or subscribe to our newsletter.

8.1.2 When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address or phone number. You may, however, visit our site anonymously.

8.2 Our obligations

8.2.1 We may use your personal data to fulfil our obligations to you.

8.3 Messages and updates

8.3.1 We may send administrative messages and email updates to you about our service. In some cases, we may also send you primarily promotional messages. You can choose to opt-out of promotional messages.

8.4 While you are logged into the website, we may display targeted adverts and other relevant information based on your personal data. In a completely automated process, computers process the personal data and match it to adverts or related information. We never share personal data with any advertiser, unless you specifically provide us with your consent to do so. Advertisers receive a record of the total number of impressions and clicks for each advert. They do not receive any personal data. If you click on an advert, we may send a referring URL to the advertiser’s website identifying that a customer is visiting from the website. We do not send personal data to advertisers with the referring URL. Once you are on the advertiser’s website however, the advertiser is able to collect your personal data.

9) Disclosure

9.1 We may share your personal data with:

9.1.1 Other divisions or companies within the group of companies to which we belong so as to provide joint content and services like registration, for transactions and customer support, to help detect and prevent potentially illegal acts and violations of our policies, and to guide decisions about our products, services, and communications (they will only use this information to send you marketing communications if you have requested their goods or services).

9.1.2 An affiliate, in which case we will seek to require the affiliates to honour this privacy policy.

9.1.3 Our goods suppliers or service providers under contract who help supply certain goods or help with parts of our business operations, including fraud prevention, bill collection, marketing, technology services (our contracts dictate that these goods suppliers or service providers only use your information in connection with the goods they supply or services they perform for us and not for their own benefit).

9.1.4 Credit bureaus to report account information, as permitted by law.

9.1.5 Banking partners as required by credit card association rules for inclusion on their list of terminated merchants (if you utilise the services to receive payments and you meet their criteria).

9.1.6 Other third parties who provide us with relevant services where appropriate.

9.1.7 We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

9.1.8 We may disclose your personal data as required by law or governmental audit.

9.1.9 We may disclose personal data if required:

9.1.10 By a subpoena or court order.
  • To comply with any law.
  • To protect the safety of any individual or the general public.
  • To prevent violation of our terms of service.

No Selling

We will not sell personal data.
No personal data will be disclosed to anyone except as provided in this privacy policy.

Marketing purposes

We may disclose aggregate statistics (information about the customer population in general terms) about the personal data to advertisers or business partners.


We may need to disclose personal data to our employees that require the personal data to do their jobs. These include our responsible management, human resources, accounting, audit, compliance, information technology, or other personnel. Any of our employees or personnel that handle your personal data will have signed non-disclosure and confidentiality agreements.

Change of ownership

If we undergo a change in ownership, or a merger with, acquisition by, or sale of assets to, another entity, we may assign our rights to the personal data we process to a successor, purchaser, or separate entity. We will disclose the transfer on the website. If you are concerned about your personal data migrating to a new owner, you may request us to delete your personal data.

Unauthorised disclosure

We cannot accept any liability whatsoever for unauthorised or unlawful disclosure of your personal data by third parties who are not subject to our control.


We take the security of personal data very seriously and always do our best to comply with applicable data protection laws. We will implement and maintain appropriate technical and organisational measures to protect the security and confidentiality of the personal data. We host on a secure server environment that uses a firewall and other advanced security measures to prevent interference or access from outside intruders. All personal data is securely stored in our customer database. We authorize access to personal data only for those employees who require it to fulfil their job responsibilities. We implement disaster recovery procedures where appropriate.

Accurate and up to date

We will try to keep the personal data we collect as accurate, complete and up to date as is necessary for the purposes defined in this policy. From time to time we may request you to update your personal data on the website. You can review or update any personal data that we hold on you by accessing your account online or emailing us. Please note that to better protect you and safeguard your personal data, we take steps to verify your identity before granting you access to your account or making any corrections to your personal data. Throughout your interaction with us you retain the right to rectify personal data that is incorrect or inaccurate. This does not apply if we process your personal data in our capacity as a processor on behalf of you when you act as the data controller.


We will only retain your personal data for as long as it is necessary to fulfil the purposes explicitly set out in this policy, unless:
retention of the record is required or authorised by law; or you have consented to the retention of the record. During the period of retention, we will continue to abide by our non-disclosure obligations and will not share or sell your personal data.
We may retain your personal data in physical or electronic records at our discretion.

Transfer to another country

We may transmit or transfer personal data outside of the country in which it was collected to a foreign country and process it in that country. Personal data may be stored on servers located outside the country in which it was collected. You consent to us processing your personal data in a foreign country whose laws regarding processing of personal data may be less stringent.

Updating or removing

You may choose to correct or update the personal data you have submitted to us by contacting us via email or via the website.
You are entitled to a right to be forgotten. We will delete any personal data that you don’t want us to have. If you are a data subject of one of our customers (who is the data controller), then you must submit your request to the relevant data controller who will then delete your personal data.

Restriction of processing

You may request that we restrict the use of your personal data. When we restrict your personal data, we still have the right to store it but not use it.

Data portability

If you should wish to transfer your data from us to another data controller we will facilitate this transfer. We will pass on all of our personal data to the data controller. If you are a data subject of one of our customers (who is the data controller), then you must submit your request for your personal data to the relevant data controller, who will then export your personal data.

Data breaches

We will notify our customers of any confirmed data breaches that has occurred. It is our customers’ responsibility to notify relevant supervisory authority and any affected data subjects of the data breach.


We are not responsible for, give no warranties, nor make any representations in respect of the privacy policies or practices of linked or any third-party websites.


If you have any questions or concerns arising from this privacy policy, please contact us:

Call 0861 111 954 from within South Africa.
+27 21 674 1561 from outside of South Africa.